Thursday, September 19, 2019

Jingles: A Book Marketing Idea

Jingles are rhymes!


Jingles and slogans have been around for years.  Who can't finish the sentence: "My bologna has a first name..."?  Also, when we hear "we'll leave the light on for you," and "are you in good hands" our minds quickly identify the company in question.

Being a poet, I have found marketing is a pain. I do not have characters to discuss, no plots to offer teasers for, my books don't even have definite theme!  How can I promote!!  I can't share every poem as a sample. 

I thought about it and realized I could do what I did for blurbs.  (The other part of publishing a book that really sucks.)  I can write poems!  Just little verses to highlight my books!

Some of my first ones are:
Pictures of life
Painted in ink
Some make you laugh
Some make you think

Songs are really poems
Given a melody
Your heart will pick the tune
When you read my poetry

With pen and ink, I face the world
Let hopes and dreams again unfurl

Fresh cup of coffee
A sweet treat
A book of poetry
Makes break complete!


These work great when I am promoting more than one title.  But what about specific books?  Can I make something to entice readers to open them?  I decided to let the voices ponder the situation and see what they could come up with.  As is their want, they did not disappoint.
Dogs and fairies,
Gnomes and rhymes,
Come join Caesar,
For a fun time.

Magic and love,
Loss and grief,
Share your heart
Your soul, release

Sending my love skyward to you
I finally did what you wanted me to
Here is my heart, my soul in rhyme
Inscribed in ink shared for all time

Once I realized the voices could do it, I also noticed they had been doing it for others.  When I share books by other others that I have read, I try to put a comment at the top. Often these comments are little rhymes:

Finding a recipe is where it all starts
The breaking of eggs and breaking of hearts
Truth is no longer willing to be concealed
When skeletons in closets are revealed
 
It's fun returning to the days of yore,
Where fun was what we all yearned for,
Life was easier with the future unknown,
When there was still time before we'd reap what we'd sown.

Like the needle of a phonograph nestled in the groove,
Memories play songs of the past bringing it back to you

Little white lies said to protect a heart, Often times tear worlds apart.



Sometimes I even found myself writing teaser blurbs.

ANCESTORS' SECRETS  (Erika)

Ilona's a doctor with a heart of gold
Is she The Chosen One that was foretold?

Ema's mystical art belies her pain
Horrible trauma she survived but scars remain

Bela's called a "mutt", his blood is unpure
Will his loyalty and friendship endure?

Zoltan is looking forward to a fresh start
Hoping to find the love that will complete his heart

Mora is ancient with a heart cold as ice
Inside her evil itself has come to life

Erza knows the truth which she cannot reveal
Unbearable pain keeps the secrets concealed

Date with destiny is in the past
Fate's time is at hand, the die is cast


CURSED BLOODLINE  (Erika)


Hidden book from long ago
Speaks of a family curse
Tragedies in each generation
Unstopped keep getting worse
Sophia's not worried at first
For no twin exists this time
But Destiny will have its way
And an unknown twin she'll find


UNDERLYING NOTES  (Eva)

Perfumes are songs
Notes of essences weaved
Blended with perfection
Our senses are pleased
Just one misplaced note
And aroma unfurled
Instead of making happy noses
It makes our toes try to curl



Recently their has been a flood of posts by authors stating they are lost when it comes to marketing.  There are so many books out there it is hard to find new ways to compete.  Everyone has a blog, a video and tons of memes to showcase their art.  But, nothing seems to work. We placed our hearts on our sleeves and no one is looking!  So, I thought I could offer something a little different. 

My new business venture is writing jingles.  With prices starting at $10, I will write a short verse about your book that you will be able to use anywhere.  Longer poems, like the "blurbs" will cost more. 

If you are interested, leave a comment or contact me on my Facebook page.

NOTE:  I am not offering to read your book or review it.  I do NOT want a free book and will not accept one.  I will just need to know a bit about the book or character you want your verse about.  Get creative, consider a verse about a character, or a certain situation within the book. 
Open publication - Free publishing



Website: http://indiebooksource.com/books-by-cindy-j-smith/
Twitter:  https://twitter.com/cindysvoices
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Amazon:  Author.to/CJS